Senior Marketing Manager

Job Summary & Objectives

The Senior Marketing Manager will spearhead the development and execution of comprehensive marketing strategies to enhance brand visibility, generate high-quality leads, and accelerate revenue growth for DigitalMint’s specialized services in cyber incident response, digital asset security, and crypto investigations. This role requires a strategic visionary who can lead cross-functional teams, optimize marketing ROI, and cultivate key relationships with enterprise stakeholders, industry influencers, and partners. Ideal candidates will have a history of transforming marketing functions into revenue drivers, with quantifiable successes in scaling B2B campaigns within regulated industries.

Core Duties & Responsibilities

• Lead the creation and implementation of integrated marketing strategies, including demand generation, content marketing, digital campaigns, and event sponsorships, tailored to target CISOs, risk managers, legal teams, and insurance executives.
• Build and mentor a team, including overseeing associates and external agencies, while fostering a culture of innovation and data-driven decision-making.
• Drive lead generation and pipeline growth through advanced tactics, SEO/SEM, paid media (e.g., LinkedIn, Google Ads), and marketing automation, with a focus on measurable KPIs.
• Develop compelling thought leadership content, including whitepapers, webinars, case studies, and executive briefings, that position DigitalMint as an authority in cybersecurity incident response and cryptocurrency forensics and investigations.
• Cultivate and leverage strong industry contacts to secure partnerships, speaking opportunities, and co-marketing initiatives with key players in fintech, cybersecurity, and insurance sectors.
• Analyze market trends, competitor landscapes, and customer insights to refine messaging and go-to-market plans, ensuring alignment with regulatory requirements and company goals.
• Oversee budget allocation, campaign performance tracking (using tools like Google Analytics, HubSpot, and Salesforce), and reporting to executive leadership, with an emphasis on ROI and continuous optimization.
• Represent DigitalMint at high-profile industry events, conferences and networking forums to build brand equity and generate strategic opportunities.

What We’re Looking For

• Must have the ability to travel to the Chicago HQ to facilitate in-person collaboration and local event participation when needed.
• Expertise in B2B marketing tools and platforms, including CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), analytics (e.g., Google Analytics, Tableau), and content management systems.
• Exceptional strategic thinking, communication, and presentation skills, with the ability to influence C-level executives and distill complex technical concepts into compelling narratives.
• Demonstrated ability to thrive in fast-paced, high-stakes environments, with a results-oriented mindset and resilience in regulated industries.
• Authorization to work in the United States without sponsorship.

Experience:

• Minimum 5 years of progressive leadership experience in marketing, including team management and strategic oversight, preferably in B2B fintech, cybersecurity, SaaS, or financial services.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced certification (e.g., CMO-level credentials) is desired but not required.
• Proven track record of driving revenue-impacting results, such as increasing lead volume by X% or achieving Y% growth in brand awareness—candidates must provide verifiable examples and metrics from prior roles.
• Strong, established network of contacts in cybersecurity, fintech, insurance, or enterprise technology sectors, which will be validated through references and interviews.

Key Competencies & Skills:

• Experience in communications or marketing for incident response/security services.
• Advanced skills in data analytics, AI-driven marketing tools, or video/content production.
• History of successful product launches or rebranding efforts in tech-driven, cybersecurity, or incident response markets.